Friday, November 13, 2009

Simplicity is Highly Overrated

1. Identify the thesis statement of this essay.

Because the people want the features. Because simplicity is a myth whose time has past, if it ever existed.

2. Identify at least three points the author makes to support this thesis statement.

Why such expensive toasters? Why all the buttons and controls on steering wheels and rear-view mirrors? Because they appear to add features that people want to have. They make a difference at the time of sale, which is when it matters most.

Marketing experts know that purchase decisions are influenced by feature lists, even if the buyers realize they will probably never use most of the features. Even if the features confuse more than they help.

Yes, we want simplicity, but we don’t want to give up any of those cool features. Simplicity is highly overrated.

3. If you were to write an essay on this same topic, but with an opposing argument, what would your thesis be?

Simplicity is the key to a commercially successful product.

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